Pento AgencyBook call

Founder bios and portraits are placeholder until real photography and biographical details are finalized. Words here are composite narrative against the positioning one-pager.

01 · About the studio

A studio, not an agency. Eight people, four outcomes, two verticals.

Pento Agency is a two-founder, eight-person production-integrated growth studio in Los Angeles. We serve B2B companies with $10M to $50M in revenue in two verticals — industrial and entertainment-tech — with three published retainer tiers and a hard cap of four new clients per quarter.

02 · Why we started

We built Pento Agency because we kept seeing the same three vendors fail the same $30M companies in three different ways. One founder spent twelve years in LA production — factory floors at 4 a.m., post houses in Culver City, color grades over coffee — shooting everything from Vegas trade-show reels to enterprise SaaS sizzle pieces. The other spent eight years in-house at a Santa Monica SaaS, where she ran marketing through a Series C and fired four agencies along the way.

The complaint was the same every time she fired one. The ad account never matched the hero film. The hero film never matched the sales deck. The sales deck never matched the product page. Three vendors, four invoices, and nobody in the room who owned the whole deliverable. By the time we reconciled the Slack threads, a quarter was gone.

Pento Agency is what we wish we could have hired. One team of eight seniors. One retainer price on the website. One monthly report with three numbers. The camera, the paid account, the landing page, and the AI media library — all running out of the same edit bay, co-owned by principals who have done the in-house job themselves. No junior AM layer. No subcontracted production. No three-vendor argument about whose dashboard is right.

We named it for a hammer well — the water-powered forge workshop that turned raw stock into finished parts. Heat, pressure, precision. That is what we do for LA mid-market B2B.

03 · Four decisions we made different

Every agency says it is different. Here is the list.

  • 01

    Published pricing

    Twelve of thirteen LA B2B agencies we researched hide their numbers. We publish ours. It costs us two bad-fit calls a week and saves everyone else thirty minutes.

  • 02

    Production integration

    Eight people on the bench, all senior, and every deliverable is touched by a principal. No junior account managers. No subcontracted video shops. If the camera and the paid account have to argue, they argue inside our Slack.

  • 03

    24-hour senior reply

    A strategist replies within 24 hours. Not a BDR, not a scheduler, not a chatbot. We said so on the homepage because it is easy to commit to when you cap new clients at four a quarter.

  • 04

    Four-client cap per quarter

    Scarcity is not a marketing tactic. It is the physics of running a studio where principals do the work. We take four new retainers per quarter and that is the whole roster — attention is the constraint, not demand.

04 · Point of view

Three opinions we will stand by.

  1. Opinion 01

    The three-vendor model is broken.

    A video shop, a paid agency, and a content contractor will drop the ball between them. The CMO spends a third of her time orchestrating people who do not talk to each other. The fix is fewer handoffs, not a better orchestration tool.
  2. Opinion 02

    Hours are the wrong unit.

    Agencies that bill by the hour are incentivized to take more hours. We bill by the tier, which is a bet on our own efficiency. If we ship faster, we keep the margin. If we ship slower, that is our problem, not yours.
  3. Opinion 03

    Pricing is the first trust move.

    The single biggest signal to a sophisticated buyer is that the agency does not hide the number. Everything else downstream — the pitch, the case studies, the testimonials — is read through the lens of whether the commercial terms were on the table from minute one.
05 · The founders

Two founders, one bench.

Both founders lead every engagement personally for the first 90 days. The bench of six senior producers, editors, strategists, and paid-media operators scales behind them after the brief lands.

Founder names and photos are withheld until the brand shoot wraps. This page will update on launch.

Founder · Production

Twelve years behind the camera in LA.

Shot everything from aerospace factory footage to entertainment-tech product films. Owns the production arm of the studio — camera, edit, color, AI media, and the photo direction. Principal on every brand film engagement for the first ninety days.

Founder · Go-to-market

Former VP Marketing, Santa Monica SaaS through Series C.

Ran in-house marketing, fired four agencies, built a team of eleven, exited when the company was acquired. Owns positioning, paid, pipeline reporting, and the commercial side of every engagement. Writes the one-pager before the camera turns on.

The bench

Six senior operators. No juniors.

Producer, editor, colorist, paid-media lead, content strategist, and an AI-media operator. Every seat on the bench is principal level. No account-management layer between you and the person doing the work.

If any of this sounds like what you have been missing, say hi.