One visual system for Dido’s identity, product photography, editorial pieces, and social content.
A single visual identity built to stay consistent across print and social.
Product photography of food and clinic items, shot for use across channels.
Online content and layouts produced for ongoing publishing.
Dido Veterinaria had a real practice and a clear way of treating animals and their owners. What it did not have was a brand that looked as considered as the work, especially once it moved into print and social.
Pet owners make a lot of their decisions on feel. A veterinary brand that looks scattered across channels makes that trust harder to earn before the first visit.
We started with the brand: type, color, and layout rules that hold up whether a piece runs as a printed magazine page or a social post.
With the system in place, we shot product photography of food and clinic items so the brand had its own images to work with, instead of relying on stock.
Editorial layouts, campaign banners, and online content were then built from those same rules, so every format felt recognizably Dido.
Type, color, and layout rules built to stay consistent across print and social.
Photography of food and clinic products, shot for reuse across channels.
Content and layouts produced for ongoing publishing in the same look.
Magazine spreads built on the identity system.
Campaign banners adapted for social and print from one set of rules.
A brand structure the team can keep publishing from after the engagement.
The identity, photography, editorial pieces, and campaign graphics now work as one recognizable system across print and social.
