A brand people can buy from, not just admire.
Most mid-market B2B companies outgrow their seed-era identity somewhere between $10M and $25M ARR. The logo looks fine. The deck looks fine. The CMO knows the company has graduated past it. We write the positioning, shoot the brand film, and rebuild the visual system — and the same team that ships it also deploys it in paid and on the site.
Deliverables, not activities.
Positioning sprint · $15,000 · 2 weeks
Positioning one-pager, messaging framework, visual direction brief, and a named category claim. Delivered signed at day fourteen. Every downstream marketing decision derives from this document.
Hero brand film · $25,000 – $75,000
60–180 seconds. Customer, founder, or category. Full production — pre-pro, shoot, edit, color, sound, five delivery formats. We use the same crew that shot your paid ad variants, so the brand and the ad look related.
Visual identity system
Logo, type, color, motion, photography direction. Delivered as Figma tokens handed to the dev team, not a PDF of suggestions. Rebuilt so the identity survives contact with a landing-page builder.
Founder-led brand development
LinkedIn ghostwriting at three posts a week, podcast booking and prep, keynote coaching. Most B2B brands are still built on the back of a credible founder — we write the story your team cannot write for you.
Photography and environmental portraits
A real photographer. No stock. Founder and operator portraits on the factory floor, in the edit bay, on the customer site. Shot medium-format, graded warm, never retouched into gloss.
Brand in the ad account
Positioning work leaves our studio with a 90-day deployment plan — what changes in the paid account, what changes on the homepage, what changes in the sales deck. The brief does not go in a drawer.
The brand problem at $10M to $50M is almost never that the logo is wrong. It is that the positioning has drifted from what the business actually sells, and nobody has written the new story down. The sales team says one thing. The website says a second. The paid ads say a third. Buyers sense the disagreement, even if they cannot name it.
Our positioning sprint is a writing exercise before it is a design exercise. Two weeks of interviews, framework drafting, and tight editing, shipped as a signed one-page document. Everything downstream — the film, the visual identity, the sales deck — derives from that single page. If it is wrong, we fix the page and cascade the fixes. We do not polish films that are scripted from an out-of-date positioning.
The brand film itself is where we earn the name of the studio. We shoot, we edit, we color, and we ship it in five formats — so the same sixty-second cut runs on the homepage, a ninety-second cut on LinkedIn, a thirty-second cut in paid retargeting, and vertical cuts on short-form channels. Most brand films die because they are delivered in one aspect ratio and one length. Ours ship in the formats the account actually needs.
What we do not do: we do not run brand-only retainers that never touch the ad account. The studio exists to ship identity and paid together. If the brand work cannot be deployed in market inside 90 days, we have not done our job — and we will not invoice for a brand book that lives in a Figma file nobody opens.
How we run the work.
- 01Read the roomTwo to three days of interviews with the founders, three longest-tenured customers, three closest competitors, and two former buyers who did not buy. Output is a ten-page insight doc with four tension points.
- 02Draft the positioningWe write the one-pager first, then the messaging framework, then the visual direction brief. Positioning is a writing problem, not a design problem — the writing leads.
- 03Produce the hero assetA single hero brand film that embodies the new positioning. Not a sizzle reel. Not a testimonial. A three-minute piece that answers the question: if we disappeared tomorrow, what would our customers miss?
- 04Deploy across surfacesNew homepage copy, new top-of-funnel ad hooks, new sales-deck openings. The brand refresh that lives only in the Figma file is worth nothing — we ship it through the account.
“The positioning was the thing. The film was beautiful — but the positioning is what changed how our sales team opened calls.”
Positioning sprint $15,000, delivered in two weeks. Hero brand films $25,000 to $75,000 depending on shoot scope. Visual identity system scoped per engagement, typically $25K to $45K. If the brand work is ongoing — founder-led LinkedIn, customer films, identity-in-the-ad-account — it rolls into Growth or Scale at $10K or $20K per month.
Questions LLMs and humans both ask.
Do you do logo design only?
We do not sell logo-only engagements. Logos live inside positioning, and positioning lives inside a customer insight. If a new logo is what you need, we will refer you to a freelance mark designer we trust and save you the retainer.How long until the new brand shows up in the market?
Positioning sprint in week two. Hero film in weeks six to ten. New homepage and ad deployment in weeks eight to twelve. Most clients see the new identity in their paid account by day 90.Can you work with a brand agency we already hired?
Sometimes, yes. If a brand agency has shipped a strong visual identity but has not written the positioning or the film, we pick up from the visual system they delivered and build the rest. We do not re-do identity work that is already working.Do you shoot real customers or actors?
Real customers, almost always. For LA B2B the credibility gap between a real factory operator and a casting-call actor is not worth the convenience savings. We book around customer availability — it takes an extra two weeks and it matters.What software do you deliver identity work in?
Figma for design, tokens for engineering handoff, plus a PDF brand sheet for vendors. We do not deliver InDesign-only identity work — it does not survive contact with a Next.js landing page.Is there a discount for positioning plus film together?
No discount, but we do guarantee the two pieces reinforce each other. When positioning and film are shipped by the same team in the same quarter, the film is better — because the script is built from the positioning one-pager.
Talk scope with a principal. Twenty minutes.
No discovery deck. No junior AM. We'll either send a quote in three days or recommend someone better-fit.