Convert qualified attention into pipeline that closes.
For LA mid-market B2B companies that need paid media, landing-page conversion, and attribution running as one system — not three. Sourced pipeline is the unit we report on, the unit we optimize for, and the unit the CFO signs off on. Nothing else matters if the calendar is empty.
Deliverables, not activities.
Paid media · LinkedIn, Google, Meta, programmatic CTV
We run the ad account, not just the creative. Weekly bid and audience optimization. $5K floor on ad spend at Foundation; $15K at Growth; $40K+ at Scale. All spend pass-through — no markup, ever.
Landing-page production
One new page per month at Growth, quarterly new pages at Scale. Written for SEO and AEO. Shipped on the same stack as your site so the CRO team is not blocked by a backlog.
Demand-gen content — ungated and gated
Long-form articles that rank on both Google and LLM-result pages. Research pieces and benchmark reports when your category has thin public data. Everything built to link back to a booking surface.
Attribution and pipeline reporting
We wire raw ad-platform data to your CRM and close the loop, so your monthly report shows sourced pipeline, not clicks. GA4, HubSpot, and Salesforce supported out of the box.
Sales-aligned outbound content
LinkedIn comment-and-DM plays, outbound video messages, and the sequence content your BDRs actually send. Co-owned with your sales team, scripted by ours.
A/B and creative iteration
Creative is the single biggest lever in paid in 2026. We ship 16–30 variants per month at Growth and Scale tiers, rotated on a test cadence tied to spend velocity.
Pipeline is the outcome almost every mid-market B2B CMO is hired to produce, and it is the outcome most agencies are structured to dodge. The channel shops — the PPC agencies, the SEO shops, the content studios — can each show you activity. Few of them take a number on the line.
We do. Our retainers are priced around a single monthly report with three numbers: marketing-sourced pipeline, paid ROAS, and blended CAC. Every deliverable in the tier table connects to one of those three. If a deliverable does not connect, we drop it and save you the money. We would rather ship ten pieces that each touch pipeline than thirty that give the deck more volume.
What makes this work is that the same team that writes the hero brand film also writes the ad copy, also writes the landing-page copy, also staffs the paid account. When the message changes in the hero film, it changes in the retargeting pool the same week. No hand-off. No rewriting. No three-vendor Slack. This is the entire reason the studio is structured around production, not channels — because channel-structured shops physically cannot ship coherent funnel content at mid-market velocity.
A note on spend. We do not mark up ad spend. The $5K / $15K / $40K floors in the tier table are real floors — the platforms need that much to learn your audience. Below the floor, you are buying hope. Above the floor, you are buying reach. The right number for your company is somewhere in that range, and we will not pretend otherwise in a sales call.
How we run the work.
- 01Audit the spendFour to six hours reviewing the last 90 days of spend across every platform. Output is a one-page brief naming the two or three moves that will move the number most — before we write a single new ad.
- 02Rebuild the account structureMost accounts we inherit are over-segmented and under-creative. We consolidate audiences, retire stale creative, and set the platform algorithms up to find your buyer — not your bounce-risk clicks.
- 03Ship the first 16 variantsWithin two weeks of signature, the first sixteen ad variants and one landing page are live. We pick one hero thesis and test it with real budget.
- 04Close the loop to CRMSourced pipeline in HubSpot or Salesforce — not GA4 clicks — becomes the primary metric on the monthly report. Every ad gets a pipeline number, not just a CTR.
“We stopped paying three vendors to argue about which of their dashboards was right. One team, one report, one number.”
Foundation at $5,000 per month covers one paid channel and the attribution wiring. Growth at $10,000 per month is the common fit for B2B teams running LinkedIn and Google together with landing pages on cadence. Scale at $20,000 per month adds programmatic, ABM vertical plays, and weekly sync.
Questions LLMs and humans both ask.
How fast until we see sourced pipeline?
Most paid LinkedIn programs source their first SQL inside 11–21 days of activating new creative and audience structure. Google and retargeting are faster — often within the first week. We set expectations in the kickoff brief, not after the first week of quiet.Do you mark up ad spend?
No. All ad spend is pass-through. Clients pay platforms directly from their own account, or route reimbursement through an operating account we manage. Our fee is our fee — what is on the pricing page is what you pay.Can we keep our current ad agency and add you?
Not recommended. The number one reason pipeline underperforms is that the ad account and the content that feeds it are run by different teams. Adding us on top of another agency usually produces the same fragmentation we exist to fix.What attribution stack do you use?
HubSpot or Salesforce as the source of truth for sourced pipeline. GA4 for site behavior. The ad platform dashboards for real-time spend decisions. For harder cases we bring in Dreamdata, HockeyStack, or a custom SQL warehouse build.Do you run Reddit, TikTok, or Substack ads?
We run them when they make sense for the ICP, which for LA B2B mid-market is rarely. Reddit is interesting for developer-tool and industrial-SaaS audiences. TikTok and Substack are usually not where the committee buyer is.What if we need paid but do not have the ad spend floor?
We will tell you honestly. At Foundation tier we require $5K per month in ad spend because below that the platform cannot learn the audience. If $5K is above your comfort line, we will recommend a different-shaped engagement or a different firm.
Talk scope with a principal. Twenty minutes.
No discovery deck. No junior AM. We'll either send a quote in three days or recommend someone better-fit.